CONTENT CREATION
As a Digital Marketing Consultant, I developed and executed a social media strategy for KOOLKOPER, a thrift store in Saint-Gilles, Brussels. Through content creation and brand storytelling, I helped the store enhance its online presence and foster a thriving community. The implemented digital strategies were focused on driving positive ROI and engagement.
What I Did
Photography : As part of the visual marketing strategy, I managed both the shooting and creative direction of photoshoots, showcasing Koolkoper’s vintage collection with professional photography for digital marketing. These visuals played a key role in brand identity development.
Art Direction: I provided visual storytelling that aligned with Koolkoper’s brand narrative, ensuring all visuals conveyed their sustainable ethos while maintaining brand consistency across platforms.
Videography: I created engaging video content, including interviews with key figures in the thrift store community. These videos, optimized for social media platforms like Instagram, were essential in driving customer engagement and brand loyalty.
Visual Design: I designed bold graphics and brand visuals that enhanced the store’s presence on social media platforms. The visuals supported Koolkoper’s brand positioning and helped attract a wider audience.
Strategic Focus
My strategic focus was on optimizing Koolkoper’s online presence with visual content and a clear brand narrative, and ultimately improve the brand online experience and increase customer engagement.