Social Media Strategy
At Brightfish, as a digital marketing consultant, I took charge of crafting and implementing an all-encompassing social media strategy and brand narrative for We Love Cinema and Cinevox initiatives. My responsibilities encompassed brand development, social media administration, and content generation, with a primary focus on enhancing brand visibility and audience engagement. I formulated a comprehensive brand style guide, comprising color schemes, typography, and design concepts, to maintain a consistent visual identity across various channels. Moreover, I spearheaded the creation of impactful visual assets for digital marketing campaigns, including graphic design and video promotions.
My work demonstrated a commitment to data-driven marketing decisions, customer engagement strategies, and ROI-driven digital strategies, helping the “We Love Cinema” project connect with its audience and grow its online community.
Branding
Content Management
